Grapevine is a strategic marketing consultancy, focused on earned content channels.

Think of us as your strategic marketing partner. An external CMO. We work with you from insight to strategy to execution, strengthening your communications, content, and marketing channels over time.

  • Beachside bar with multiple sand-colored tents, umbrellas, and seating areas at dusk or sunset, overlooking the ocean waves and a hill in the background.

    Travel & Events

  • A pearl necklace with a large pearl pendant and intricate floral design, displayed in a blue jewelry box.

    Jewellery

  • Luxury jewellery retailer window display

    Retail & Shopfront

  • Close-up of a person in a wheelchair wearing a wristband, adjusting a black electronic device attached to their leg, outdoors with trees and cars in the background.

    Health & Medical

  • An industrial mining site with conveyor belts, processing equipment, and piles of rocks under a cloudy sunset sky.

    Mining & Construction

  • Living room with a light beige sofa, patterned pillows, a wooden coffee table with decorative items, a vase with flowering branches, a runner rug, and a side table with glassware.

    Homewares

What We Do

Less Flashy Campaigns.
More Long-Term Growth.

  • What makes your business unique? Why should a customer choose you? And can you articulate it clearly?

    We help define your brand DNA, clarify your unique selling points, and develop compelling brand copy that’s rolled out consistently across your marketing channels.

    Brand DNA & Positioning
    Brand USPs & Competitor Analysis
    Brand Stories & ‘About Us’ Content
    Website, Email & Sales Copy
    Brochures & Printed Materials

  • Not sure where to start with your marketing strategy? We develop overarching plans that give you clarity, focus, and direction.

    We can manage rollout monthly or hand the strategy to your team for execution.

    Annual Marketing Plans & Calendars
    Content &  Channel Strategy
    Campaign Concepts & Creative Briefing
    Marketing Workflows & Templates

  • We help brands show up consistently and meaningfully across their owned and earned content channels.

    We can take full ownership or work closely with your team to build and manage these channels together.

    Content Strategy & Monthly Campaigns
    Email Marketing, Workflows & Automation
    Social Media Strategy (Paid & Organic)
    Content Writing, Blogs & SEO

  • Internal communications are just as important as external marketing. For any strategy or campaign to succeed, alignment across the business is critical.

    We help organisations communicate clearly with their teams and stakeholders through internal emails, workflows, executive presentations, and change communications.

    Your people are your greatest asset. We’re here to help you engage them.

    Internal Communications & Workflows
    Change Management Communications
    Executive Presentations

  • Your website is your digital home. It's where audiences learn about your business, engage with your brand, and take action.

    We help improve user experience, manage your website backend, track analytics, and provide clear reporting on performance.

    User Experience & Website Design
    Website Management
    Analytics & Reporting

Three dark blue hardcover books titled 'Matthew Ely' and 'Book One' stacked upright, a black and gold perfume atomizer, and a sound sponge on top of the books.
Open jewelry catalog displaying a detailed drawing and a photo of a gemstone necklace with a large blue gemstone surrounded by smaller diamonds and pink gemstones, laid out on white pages.
Open book displaying a photo of a blue jewelry box with a diamond tiara inside on the left page and text describing the making of a diamond tiara heirloom on the right page.